... Mars Food UK is recalling Uncle Ben’s Brown Basmati ready to heat rice pouches as some packs may contain pieces of glass. The image who personifies the brand “was a beloved Chicago chef and waiter named Frank Brown”, the company said. September 23, 2020 | 8:19am | Updated September 28, 2020 | 5:49am. Uncle Ben's and Aunt Jemima logos: How Germany dealt with a similar problem. Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. He was fashioned as a successful businessman who shared “‘grains of wisdom’ about rice and life,” The New York Times reported at the time. © 2020 Guardian News & Media Limited or its affiliated companies. Mars said it was evaluating all possibilities for changes to the product, which could include a new name. Uncle Ben's rice has officially changed its name and logo. Other options New from $14.38. Thanks for contacting us. Boxes of Uncle Ben's branded rice stand on a store shelf inside of a shop in the Brooklyn borough of New York City, New York, U.S., June 17, 2020. The Bay Area’s tiki bars are just another example of the Uncle Ben’s problem Justin Phillips July 1, 2020 Updated: July 2, 2020 9:40 a.m. Facebook Twitter Email LinkedIn Reddit Pinterest A. type of Uncle Ben's ready-to-heat rice pouches are being recalled in the UK due to concerns the product may contain glass. Racism criticism To begin with, the name of the brand reflects the practice of white Southerners addressing elderly African-Americans as “uncle” and “aunt.” For best results when cooking white rice, combine the rice, water and butter (optional) in a saucepan and bring to a boil. Uncle Ben's Long Grain and Wild Rice Original Recipe Value Pack, 6 Count, Net Wt 36 ounce. The Quaker Oats company, a subsidiary of PepsiCo, purchased the Aunt Jemima Mills Company in 1926. The Virginia-based company is also scrapping the portrait of a white-haired black man that has adorned its rice boxes for decades — an image that’s long been criticized as a racist stereotype. “We’re still in the process of deciding on what our new iconography will be, but are committed to ensuring that it will be truly reflective of the inclusive future we are striving to create for Ben’s Original,” a Mars Food spokesperson said in a statement. Along with dropping "uncle" from the … Uncle Ben’s brown rice recalled because product ‘may contain glass’ ‘The possible presence of glass makes this product unsafe to eat,’ says Food Standards … Cream of Wheat maker B&G Foods is also reviewing the image of a black chef that’s used on its boxes. Uncle Ben's entered the market in the 1940s and was for decades the best-selling rice in the US. Uncle Ben's® provides a healthy & nutritious variety of white, brown, basmati, & jasmine rice products. Serve fried rice topped with remaining green onion tops. The biggest problem with Uncle Ben’s original logo is his lie, Miller says. Some varieties of Uncle Ben's Ready Rice are healthier than others. The notices state: "Uncle Ben's is voluntarily recalling Uncle Ben's Brown Basmati 250g ready to heat rice pouches. The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a … “Racism has no place in society. Your Ad Choices Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to … Then reduce heat to either medium or medium-low and simmer with a lid on for 20 minutes. The Uncle Ben's rice brand is getting a new name: Ben's Original. 50 ($0.09/Ounce) FREE Shipping. NEW YORK, NY – AUGUST 23: Uncle Ben’s Ready Rice is seen during Ben’s Beginners Cooking Contest Launch Event: Back to the Future Of Cooking at Home Studios on August 23, 2016 in New York City. Do Not Sell My Personal Information. 1,052, © 2020 NYP Holdings, Inc. All Rights Reserved Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. Uncle Ben's is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas.Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. PepsiCo, which merged with Quaker Oats 19 years ago, has not said what the new name or logo will be. 1,593, This story has been shared 1,225 times. Store operators outraged at Subway's COVID-19 demands, This story has been shared 1,593 times. Mars also said it would partner with the National Urban League to support aspiring black chefs and work to enhance “educational opportunities” for more than 7,500 area students in Greenville, Mississippi, where the Ben’s brand has been produced for more than four decades. bag by Uncle Ben's [Foods] 4.9 out of 5 stars 81. Uncle Ben's rice set to change name, logo Mars Food, which produces the rice brand Uncle Ben's, announced Wednesday that it will change the name to Ben's … UNCLE Ben’s branding will be ditched from rice packets and renamed over claims of racial stereotyping. “We don’t yet know what the exact changes or timing will be, but we will evolve Uncle Ben’s visual brand identity,” the company said. Shoppers have been urged to check their cupboards as the popular product could be dangerous. Privacy Notice The brand, which has been criticized for perpetuating racial stereotypes, will now be known as Ben… Sorry, your blog cannot share posts by email. 27 July 2020. We've received your submission. Browse our selection of rice products & fast cook meals. The portrait long used on the box was that of Frank Brown, the maitre d’ of a Chicago restaurant who agreed to pose for the brand, the page says. Uncle Ben, who first appeared in ads in 1946, is being reborn as Ben, an accomplished businessman with an opulent office, a busy schedule, an extensive travel itinerary and a … Mars unveiled the new name Wednesday after its June announcement that it would “evolve” the Uncle Ben’s brand amid a nationwide uproar over racism following the police killing of George Floyd in Minneapolis. I love Uncle Ben’s rice the old style long grain rice. The rice brand, which came under scrutiny in June for using racially insensitive stereotypes, has officially rebranded to Ben's Original. All rights reserved. Mars Food UK recalls Uncle Ben’s Brown Basmati ready to heat rice pouches because packs may contain glass. The character is an African American woman who was originally dressed as a minstrel show performer. And yet, as the Uncle Ben’s logo on the package is typically put on the orange background, the heritage “dark blue vs. orange” contrast is still present. Post was not sent - check your email addresses! The Uncle Ben's rice brand is getting a new name: Ben's Original. "This is a precautionary recall due to the possible presence of glass. Mars also said, however, that it recognised the use of the character was out of step with the times, and pledged to overhaul the brand following sweeping calls for racial equality following the death of George Floyd and the Black Lives Matter campaign. Last modified on Thu 18 Jun 2020 14.15 EDT. The move to rebrand Uncle Ben’s follows a similar announcement from the Quaker food company, which plans to change the 130-year-old Aunt Jemima pancake and syrup name and logo. “We are not just changing our name and the image on the package, but also taking action to enhance inclusion and equity,” the company said. 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