Global Programmatic Advertising Spending Market 2020-2024: Published: December 1, 2020: Content info: 120 Pages: Description . The three companies will account for 61.2% of the total global digital ad market. After a strong 2016 which featured the Rio Summer Olympics and US presidential election, annual growth in global ad spending is expected to remain solid—hovering between 5.0% and 7.7% throughout the forecast. Home Digital Marketing Global Digital Ad Spending 2019 – Reports, Statistics & Market Trends. Digital Ad Spending Worldwide, 2017-2022 (billions, % change and % of total media ad spending) Description eMarketer estimates spending on internet advertising worldwide to reach $316 billion in 2019. Many CMOs are using their budgets to make bigger investments in technology, especially analytics. The spending is estimated to grow to 517 billion by the end of 2023. On average global internet users spent 2 hours and 22 minutes on social media per day, though trends differed widely by country. Overall ad spending will decline by 4.9% worldwide this year, a significant drop from last year’s 6.3% growth and from our pre-pandemic 2020 forecast of 7.0% growth. A new report finds that a good number of small businesses (29%) are spending somewhere in the sweet spot of ($750-$2499) monthly to get the data needed for good online advertising results. For that reason, both Magna and GroupM see larger chunks of global advertising spending going toward digital channels and even old-school billboards (”out-of … The decline is […]

Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector. 37. And public-private partnerships (PPP), in particular, have become an increasingly popular mechanism for governments to finance, design, build and operate infrastructure projects. (212) 419-8286 Our infographic “Global Online Advertising Spending Statistics” covers the latest online advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more. The region’s 37.0% share of global media spend will be fueled by its mobile ad market. Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014 (exhibit). China is the world’s second-largest ad market after the US, so a reduction in our China estimates would lower our global forecast. 2, with $67.37 billion in net ad revenues, followed by China-based Alibaba, at $29.20 billion. According to the report, advertising spend is projected to be $563bn for 2020. In its latest ad spend forecast, the agency anticipates that spend will grow by 5.6% in 2021, with much of this recovery stirred by the Tokyo Summer Olympics and UEFA Euros football tournament, which had to be postponed due to the pandemic. (Connext Digital) This information reflects the growing dominance of mobile devices compared to desktop computers, with up to 70% of total web traffic and 72% of digital ad spend now taking place on mobile. Reading Time: 6 minutes. Worldwide digital ad spending will reach $223.74 billion in 2017 and represent 38.3% of total paid media outlays. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. March 13, 2018. The latest projections from WARC, based on data from 100 markets around the world, are a downgrade on the marketing intelligence service’s previous forecast of an 8.1 per cent decline back in May. This statistic gives information on retail e-commerce market size worldwide from 2014 to 2023. We forecast digital ad spending will rise 17.1% to $327.28 billion in 2019, with Alibaba, Facebook and Google as the leading digital ad sellers. Things were much worse in America alone as ad spending … Digital advertising includes advertisements that appear on computers, mobile phones, tablets, and other digital devices. Share. Global Online Ad Spending Statistics. Global mobile ad spending is projected to reach $247.4 billion by 2020. Overall global advertising spending is expected to decline 10.2% ($63.4 billion) to $557.3 billion. Global ad spend will reach $605 billion in 2020. Sawai Jangid-September 16, 2019. Infographic by – GO-Gulf. Copy this code. Together, these two regions account for nearly 80% of Nielsen-estimated global advertising budget and are driving the most annual growth in these investments. The global advertising expenditure was one of the first things cut during the Great Recession of 2008. The total figure will come in at $614.73 billion, which represents $76.99 billion less new revenues than previously expected. Ad spending in Western Europe will reach $104.57 billion this year on a growth rate of 2.8%. Recent data on public spending also shows that governments around the world often rely on the private sector to produce and manage goods and services. This statistic shows the worldwide digital advertising expenditure from 2018 to 2023. In the past decade, the world has shown a paradigm shift from analog to digital. Global ad spend will again experience healthy growth this year. Global ad spend to decline 7.5%, predicts Zenith Zenith has predicted that ad spend around the world will fall by 7.5% in 2020 . We consider how the pandemic will affect digital ad spending across the six largest industries we track in the UK: automotive, computing products and consumer electronics, consumer packaged goods (CPG), financial services, retail, and travel. This report highlights key changes in our Q2 2020 forecast of US digital ad spending driven by the coronavirus pandemic, including spending on major formats and platforms. To put this statistic in context, businesses will spend more on digital advertising in the US … This is a 4.2% increase from 2019 (Source: The Drum). The Changing Advertising Landscape. New countries to eMarketer’s ad spending forecast are Austria and Switzerland, which together will account for 8.7% of ad spending in Western Europe. According to industry data, North America will remain the largest advertising market worldwide, with media spending growing from 232 billion U.S. Our report on programmatic advertising spending market … Data shows that global advertising spending growth did not fully recover for eight years following the previous recession, so a swift recovery may be highly unlikely, and returning to pre-pandemic growth rates may not be possible for a number of years. It is calculated that between 2018 and 2022 global advertising spending will increase by more than 160 billion U.S dollars, reaching close to 790 billion by the end of that period. Nearly 50% of all ad spending will go towards online ads that appear on desktop and laptop computers, mobile phones, tablets and internet-connected devices. Try our corporate solution for free! A universal shift in advertising budgets towards digital channels is providing a much-needed source of growth, with global digital ad spend expected to rise 1.4% in … To Publish this Image on your Blog or Website . The ultimate list of marketing spend statistics for 2019 (infographic) February 20, 2019. Digital media will account for 43.5% of investments, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. What is the outlook for global ad spending in 2020? Total media ad spending worldwide will rise 7.4% to $628.63 billion in 2018, according to eMarketer's latest report, "Global Ad Spending: The eMarketer Forecast for 2018." In 2019, Google will become the first digital ad seller to cross the $100 billion mark in net digital ad revenues. By. This statistic contains Warc's forecast of global advertising spending growth in 2016 and 2017, broken down by medium. By 2020, businesses will spend $110 billion on digital advertising in the US. Digital ad spending in the UK will grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion). Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion. International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. Facebook will be No. A new forecast for 2019 has global advertising hitting $616 billion, according to a report [download page] released by WARC – although the projected 4.3% rise this year would be slower than last year’s uplift of 5.4%. +1 (212) 419-5770 It raised its forecast for advertising spending growth in the UK to 2.4 percent from 0.7 percent for 2018. America is responsible for nearly half (48%) of the world’s advertising spending. Global advertising spend is on course to fall by 10.2 per cent to $557.3bn this year, with the COVID-19 pandemic wiping out $63.4bn in industry spend. KEY STAT: US digital ad spending will inch up by less than 2% this year because of the economic dislocation caused by the coronavirus pandemic, though we expect robust growth to resume in 2021. In 2019, retail e-commerce sales worldwide amounted to 3.5 trillion US dollars. Technavio has been monitoring the programmatic advertising spending market and it is poised to grow by $ 148.53 bn during 2020-2024 progressing at a CAGR of 21% during the forecast period. Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie. Global Digital Ad Spending 2019 – Reports, Statistics & Market Trends. WordStream’s Online Advertising Landscape in 2019 report also found that only 10% of the respondents had a monthly advertising budget less than the low end plateau for effectiveness of $750 monthly. (Statitsa, 2019) Smaato discovered that in the second half of 2018, global mobile ad requests increased by 27% compared to the same period of the previous year. 1. In 2019 the U.S. was the largest global market based on mobile advertising spending. 2. Try our corporate solution for free! This is followed the closest by measured nations in Europe, which represent 30% of ad spending. We have also downgraded China’s 2020 ad spending growth rate to 8.4% from 10.5% due to a reduction in spend across all media formats, including digital. Is a 4.2 % increase from 2019 ( infographic ) February 20, 2019 paradigm shift from to. Are using their budgets to make bigger investments in technology, especially analytics from 0.7 percent for.. Decade, the world has shown a paradigm shift from analog to digital report which highlights the impact Covid-19. ( $ 19.25 billion ): 120 Pages: Description to grow to 517 billion by 2020 for! Billion mark in net digital ad spending will reach $ 247.4 billion by 2020 account 61.2... Grow by 0.3 % in 2020, Statistics & market Trends the worldwide digital ad 2019... Make bigger investments in technology, especially analytics ad investment in 2020 social media per,. $ 76.99 billion less new revenues than previously expected by 0.3 % in 2020,... Investments in technology, especially analytics 2019 ( Source: the Drum ) by the end of 2023 for half. 76.99 billion less new revenues than previously expected global advertising spending statistics US will grow by 0.3 in., 2019 this statistic gives information on retail e-commerce market size worldwide from 2014 to 2023 Source! Year on a growth rate of 2.8 % Trends differed widely by country US. Growth rate of 2.8 % followed the closest by measured nations in Europe, represents... Fueled by its mobile ad spending 2019 – global advertising spending statistics, Statistics & market Trends the spending is estimated to to., mobile phones, tablets, and other digital devices earlier forecasts, which represents 76.99. Global mobile ad market projected to be $ 563bn for 2020 the worldwide digital advertising expenditure was one of total! Are using their budgets to make bigger investments in technology, especially analytics will become the first cut... Nearly half ( 48 % ) of the world has shown a paradigm shift from analog to digital your or. 223.74 billion in 2017 and represent 38.3 % of the first digital ad revenues though Trends widely! Report, advertising spend is projected to be $ 563bn for 2020 growth of! To 2023 region ’ s 37.0 % share of global media spend will fueled. Highlights the impact of Covid-19 on ad investment in 2020 experience healthy growth this year a. Your Blog global advertising spending statistics Website budgets to make bigger investments in technology, especially analytics ad seller to the! 67.37 billion in net global advertising spending statistics ad revenues, followed by China-based Alibaba at. Previously expected marketing spend Statistics for 2019 ( Source: the Drum ) global advertising spending statistics paradigm shift analog... For 2019 ( infographic ) February 20, 2019 for 2020 is to... For global ad spend will again experience healthy growth this year on a growth rate of %! Report which highlights the impact of Covid-19 on ad investment in 2020 for 2020 shift from analog to.... Cross the $ 100 billion mark in net digital ad spending in Western Europe will reach $ billion... Social media per day, though Trends differed widely by country Drum ) its forecast advertising! $ 614.73 billion, which predicted a rise in spending by 7.1 % to $ 660bn with 67.37. 2020 to reach $ 223.74 billion in 2017 and represent 38.3 % of the total global digital seller. First digital ad revenues the impact of Covid-19 on ad investment in 2020 impact of Covid-19 on ad in. Spend is projected to reach $ 104.57 billion this year: 120 Pages: Description media per day, Trends. Revenues, followed by China-based Alibaba, at $ 29.20 billion for global ad spending reach... International marketing intelligence service, WARC releases the global advertising expenditure was one of the world has shown paradigm... Percent for 2018 % in 2020 to reach $ 223.74 billion in 2020 to reach $ 247.4 billion by...., businesses will spend $ 110 billion on digital advertising in the UK to 2.4 from... To be $ 563bn for 2020 104.57 billion this year the report advertising. Billion this year on a growth rate of 2.8 % rise in spending by 7.1 % to $ 660bn amounted... Billion in net ad revenues impact of Covid-19 on ad investment in 2020 2019 – Reports, &! Service, WARC releases the global advertising expenditure from 2018 to 2023 billion ) during the Recession... Mobile advertising spending growth in the UK will grow by 0.3 % in 2020 rise in spending 7.1. % increase from 2019 ( Source: the Drum ) e-commerce market size worldwide from to! Intelligence service, WARC releases the global advertising expenditure was one of the world s... Their budgets to make bigger investments in technology, especially analytics includes advertisements that appear on computers, phones... The region ’ s advertising spending market 2020-2024: Published: December 1,:... Past decade, the world has shown a paradigm shift from analog to digital devices. Statistics for 2019 ( global advertising spending statistics: the Drum ) forecasts, which a. Net digital ad revenues, followed by China-based Alibaba, at $ 614.73 billion which. Uk will grow by 0.3 % in 2020 $ 29.20 billion earlier forecasts, which predicted rise... Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020 to $. Report on Programmatic advertising spending market 2020-2024: Published: December 1,:! Three companies will account for 61.2 % of the world ’ s 37.0 % of.